part of the final poster
/poster
july 2025
A digital poster about memory loops, temporal confusion, and the eerie sense of repetition
Role: concept and collage creator, graphic designer
part of the final poster
/project_story
This project emerged from a strange shift in my perception of time. In recent months, I’ve found myself feeling as if I’m experiencing déjà vu, as if I’ve been through certain moments before in exactly the same way.
It’s not dramatic. But it’s persistent — a quiet glitch in the way I process memory and presence. This collage is my way of expressing that sensation, that blurred line between recognition and repetition
/process
1. Moodboard
I started by creating a Pinterest moodboard to establish a visual direction for my work. I wanted it to reflect a sense of vagueness, messiness, ambiguity, and looping repetition
screenshot from Pinterest: moodboard
2. Selecting and editing photos
To be honest, I didn't have a clear idea in mind, so I just started flipping through the gallery, trying to pick out photos, when I came across an image from an exhibition at the Kunsthalle in Prague by a Japanese artist called Chiharu Shiota. I asked my boyfriend to take a photo of me there, as if I couldn't escape the red threads. These photos were perfect candidates, so I went to Lightroom for colour correction and then to Procreate to bring my vision to life
screenshots showing the original photos in the gallery and the corrected versions in Lightroom
In Procreate, I started by adding the hand, then used the eraser and smudge tools to blend it smoothly into the main photo. I felt that the hand was too light and bright, and that the face was too dark. To fix this, I used the blending modes and brush to darken the hand and lighten the face. Next, I added the main photo again, but this time I split it in two in the centre of the face to create the look of a broken image. This reminded me of glass, so I used the eraser tool to add more shards
screenshot from Procreate
recording of process
3. Refinement in Figma
The first thing I did was go to Wikipedia, where I copied the definition of déjà vu, knowing that I wanted to incorporate a long text block into the design. I looked at different fonts for the header: initially, I considered using serif or handwritten fonts, but I eventually settled on a display font. To reinforce the feeling of time loops, I added circles with Roman numerals to simulate dials. I also added repetitive words and phrases to further emphasise the sense of anxiety and repetition
a little of searching
final version
/final_result
The result is a digital poster that explores déjà vu as a haunting and visceral experience. Its meaning is conveyed purely through its composition, texture and text, meaning there is no need for an explanation or narrative
the result
/reflection
Although this was a quick project, it enabled me to express my feelings digitally. I didn't overthink the process — I just went with the flow and trusted my instincts. The result is honest. It reminds me that a lot can be said without words
/next?